Goals                
The overall aim of the project is to contribute to the understanding and practice of corporate sustainability and to develop and test training materials to help this process. For this reason, the training materials are intended to be practical and will be supplemented with case studies from all participating organisations. The training package – consisting of PPT slides, a handbook and an accompanying trainer’s guide, a multimedia learning kit and web-based discussion forum facility – is going to be created with the involvement of partners from 4 countries, drawing on and making use of the experience and already existing materials of all partners, and at the same time developing them.

The project also initiates a new type of cooperation between the non-governmental sector, industry and educational institutions as the training package will be developed with the involvement of all three sectors.    

Results
Training book on sustainability and CSR
Trainer's guide on sustainability and CSR
Handbook on sustainability and CSR
Multimedia learning kit jovokepzes Under development, level of readiness: 20%
Discussion forum facility webpage
Training movie on Alternative Entrepreneurs
Pilot courses for students and for top managers in Hungary and in Estonia

CSR – WHY IS IT INTERESTING? Searching the Internet for the expression „Corporate Social Responsibility” we may find about 100 million results. If we look for „Corporate Profit”, we will get about one and a half or twice as much hits . So profit and responsibility are mentioned about the same magnitude on the web pages dealing with companies.

It is worth to have a look at Hollywood’s premiers which are not known to be extremely alternative. In recent years more movies can be seen regarding corporate irresponsibility and immorality  (Pl. Lord of War, Super Size Me, Wall Street, The Corporation, An Inconvenient Truth). According to a survey in May 2006  64% of Hungarians think that the Hungarian companies do not pay enough attention to sustainable business. Only 13% forms positive opinion about the situation.
Cynicals think of CSR as a new PR fashion which will not last for long. Idealists talk about the crisis of capitalism and the birth of a new market economy. What do you think?

CSR IN HUNGARY – FORM IT WITH US!

Two non-profit organisations - the Hungarian KÖVET and the Swedish The Natural Step - are spreading the idea and tools of environmentally and socially responsible business. As our mission states we are interested in spreading the profound interpretation of CSR. For this reason we invite top managers of small and big companies from Hungary for a round table discussion and course where they can familiarise themselves with the topic and even take part in forming it.
In favour of the collaboration and with the support of the European Union Leonardo da Vinci program, the participation – on certain conditions, see pg. 4 – is free of charge.
A course –planed to be organised every year– is the part of the Training for the Future program4, which includes a one week course for graduating university students, an educational film called „Alternative Enterprises”, as well as a handbook and teaching materials in three languages both on paper and as multimedia learning kit.

TRAINING FOR THE FUTURE CORPORATE SOCIAL RESPONSIBILITY FOR TOP MANAGERS

Location: Diana Golf Hotel, Tata, Remeteségpuszta, +3634-587-620, www.oldlakegolf.com
Date: 30 November 2006 – 1 December (Thursday 9.00 – Friday 14.00)
Language: Hungarian and English

Trainers:

David Cook joined "The Natural Step’ (TNS) in 1997, which spreads the idea of Sustainable Development among companies since 1988. For the moment it employs 70 experts in 12 countries. David Cook was appointed as Chief Executive of TNS from April 2004. He is a member of ’Royal Society of Arts’ and the author of the book: ’The Natural Step – Towards a Sustainable Society’.
David Cook as the CEO of TNS researches Sustainable Development and relies on public spirit in corporate issues. He is a frequent speaker on business forums and conferences around the world.
He’s topics at the moment are:
 
• Relation between technical innovation and Sustainable Development;
• Sustainability and CSR;
• Past and future of CSR;
• Benefits of sustainable Development;
• Painting green;
• Company management;
• Backcasting;
• Community-building, etc.
 
In the centre of David Cook’s researches there is always the influence of organizational changing on individual behaviour, and the overcoming on the obstacles of development and creativity. He spent three years founding a new university in New England. For his idea he was awarded for PPP (public and private partnership) development.

Gergely Tóth is a Hungarian citizen, born in 1970, married and content, has four little children. By education he is economist, holding an M.Sc. in Business Administration, and a Ph.D. in environmental management. He studied and worked longer in the USA, Holland, Germany and the Baltic States. He is fluent in English and German.

His professional field is environmental business management and corporate social responsibility. He is the co-founder and the executive director of the Hungarian Association for Environmental Management (KÖVET-INEM Hungária) between 1995 and 2006 (In 2006 he was elected the Secretary General of KÖVET). He also worked as the executive director of the International Network for Environmental Management (INEM), based in Hamburg, between 2000 and 2002. For family reasons and sustainability considerations he moved from Budapest to Keszthely in 2004. He is now assistant professor at the Pannon University, Georgikon Faculty, teaching economics and trade.

He has worked together with companies and stakeholders to improve their environmental performance. He holds 15 honors and awards, including the ‘Pro Scientia’ prize of the Hungarian Academy of Sciences in 1995. He managed and supervised 20+ larger projects, financed by the European Union and other donor agencies. Gergely is the author or co-author of 19 books and handbooks, published 32 articles in professional journals, his studies and short articles are above 15. In the last 10 years he held 125 lectures in conferences and training workshops in Hungary and abroad.
Beyond bringing-up children, his hobbies are writing theological articles, triathlon sports, skiing, and horse-riding.